About Us

Company Profile

The Beginning

Popular was established in the year 1963 with the blessings of Mr Kalyanji Naranji Adesara.  With sheer determination and sharp business strategies, his sons, Mr. Vrajlal, Mr. Chandulal, Mr. Vallabhdas, Mr.Shantilal and Lt. Mr. Dullerai took it to new heights.

We ushered in a new era by trading fine quality silver jewellery including Payal, Juda, Kandora and Toe rings. Been one of the foremost players in dealing with fine quality silver jewellery, it also acquired the license to deal in hallmark silver items, the first brand to do so in all of Gujarat. The brand also exported these silver jewellery items to countries like United Kingdom during 1980s becoming one of its kind to do so. 

Popular The Jewel Shopee - The birth

Having established a stellar goodwill by trading in fine quality silver jewellery/articles, Popular brand laid foundation to the very first exclusive Silver Showroom in Rajkot at Palace Road on April 29, 2009. It dealt not only in traditional silver jewellery but also in silver articles and  designer jewellery for every occasion, personalized gifts and corporate gifts. Maintaining its quality standards, pocket friendly rates and customer friendly ambience the retail showroom has expanded its customer base to 75000 in a decade in India as well as over 15 countries worldwide.


Our mission portrays our objectives and purposes as a firm in this business.

To design high quality silver articles/jewellery and offer our customers satisfaction in terms of quality, variety, monetary value and customer service.


To make high quality silver products accessible to all people. 

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